> ## Documentation Index
> Fetch the complete documentation index at: /docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Analytics

> How did your campaign do? Here's where you find out.

# Campaign Analytics 📊

After you send a campaign, you can watch the results come in live. Every send creates a **Run** with its own stats page.

***

## The numbers that matter

| Metric | What it means |
| :- | :- |
| **Sent** | How many emails left Mailofly and headed to their destinations |
| **Delivered** | How many were confirmed received by the recipient's email server |
| **Delivery rate** | Delivered ÷ Sent × 100. Aim for above 98%. |
| **Unique opens** | How many different people opened the email at least once |
| **Unique clicks** | How many different people clicked at least one link |
| **Click-through rate (CTR)** | Unique clicks ÷ Delivered × 100 |
| **Unsubscribes** | People who opted out after receiving this campaign |
| **Bounces & complaints** | Failed deliveries and spam reports |

***

## Click maps & link breakdown

Inside the **Run Analytics** tab, you can see:

* Every link that was in your campaign
* How many total clicks each link got
* How many *unique* people clicked each link

This tells you which button or link in your email people actually paid attention to — super useful for improving future campaigns.

***

## Tips for better numbers

* 📝 Keep subject lines short and punchy — under 50 characters
* 🕙 Send at times when your audience is likely checking email (usually morning)
* 🎯 Smaller, more targeted segments often outperform sending to everyone
* 🧪 Try different subject lines by duplicating your campaign and testing with a sub-segment first


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